Hotel performance Dusseldorf – wire & Tube 2016
Record figures for “wire & Tube 2016” between Industry 4.0 and the steel crisis
More exhibitors than ever before: according to the organisers’ press release over 2,600 companies presented their goods and services over an exhibition area of more than 110,000 square metres – a record for this double trade show. The twin leading international trade fairs “wire and Tube” were held together in Dusseldorf for the fifteenth time this year. A total of 69,500 trade visitors from more than 130 countries made the double event a success story once more.
And this success spread to the Dusseldorf hotel trade too. In particular, those trade fairs that do not take place every year but are rather held in a two, three or multi-year cycle tend to generate very high room rates and healthy growth. And it was the same again this year. The average room rate rose by almost five percent compared to the 2014 event. At €209, this year’s ADR well exceeded the €200 level. And RevPar is nearing this mark all the time. At €187, it was eight percent higher than for the event two years ago. This was because occupancy rose by three percent, attaining a level of 89 percent this year. Because the “wire and Tube 2016” began on a Monday, the Sunday could also be sold very well as the day before the event when the visitors come to town. Otherwise, Sundays are normally marked by rather very weak occupancy and room rates, though this time occupancy reached 59 percent and room rates €167, well above the Sunday average. However, the strongest day for occupancy and ADR was the Wednesday, when RevPar reached €249.
Although this general growth extended across every category of hotel, there were nevertheless some large differences. For instance, Dusseldorf’s three-star hotels had to suffer a decline in occupancy of nearly seven percent during the trade show. However, thanks to the 22 percent increase in room rates, the three-star hotel sector could still enjoy the largest growth in RevPar (14 percent), closely followed by the five-star hotels. Here, growth was primarily due to the increase in occupancy, though.
The industry remained faithful to its two flagship fairs, despite (or indeed, perhaps because of) the worldwide steel crisis, global climate regulations and economic upheaval. Indications are that the double event in two years’ time (and the sixteenth, after all) will be successful when the “wire and Tube” opens its doors again at the Messe Düsseldorf from 16 to 20 April.