Fairmas Hotel Benchmarking
A powerful tool for daily market observation and easy benchmark comparison of hotel key performance metrics in Germany
Compare your current hotel key figures – with no additional manual input and directly from your PMS – with the previous year’s, previous month’s or previous day’s values to determine growth rates.
With Fairmas Benchmarking, you identify market opportunities (best practice) and visualize the success of your own strategies for the continuous expansion of your market share. Since 2003, Fairmas has been collecting performance data on a daily basis from more than 2,000 hotels in 56 destinations currently in Germany.
Compare your results against market benchmarks using room indicators
Web-based access: accessible 365 days a year, 24 hours a day.
Event reporting and calculation of event value(trade fairs, holidays, etc.) that could be used as future benchmarks for comparison analysis
Automatic email reporting, with Excel and PDF exports available
Fairmas is the only hotel benchmarking provider with an official toleration statement from the German Federal Cartel Office
Integrated Trend Barometer with a view of the development of the next three months that could also serve as benchmarks. The Trend Barometer reflects your own assessment compared to the assessment of the other participating hotels of the location.
Data import from PMS and Data Warehouse Systems, as well as export to Data Warehouse Systems
Individual, customized competitor sets and other free pre-defined market sets (by star category, size, facilities)
high data quality
and fully compliant with the law
, (Fairmas has an official declaration of tolerance), you can analyze your own performance data
with the key figures or benchmarks
of the hotel market
at the push of a button. Choose from different comparison variables – throughout Germany or for your destination only, by hotel category or directly in comparison with your own individual competition set consisting of at least five hotel competitors.
Event Report clearly presents important events and trade fairs, displayed by different levels of detail with just one click. This allows you to easily plan, analyze and document your hotel performance data in an event period.
Trend Barometer, the dynamic forecasting tool for more planning security, , provides you with valuable information about the expected developments over the next three months. You could also use these projected values as benchmarks to proactively decide on successful sales measures to take.